Branding Resources

Branding Guidelines

Your Brand

This logo is not your brand, nor is it your identity. Logo design, identity design and branding all have unique roles, that combined, form a perceived image for your business. Your logo is the introduction to your company. It is the first impression a customer has to your brand. From that first impression, they form opinions and a brand personality starts to emerge. How distinctive that design is promotes your reputation and a brand is built.

Adobe Illustrator, PDF and EPS are all vector and should scale infinitely. AI, PDF and EPS files are compatible when placed in a large number of programs and great for use with printed elements due to its high quality.

The JPG and PNG are both high resolution raster images. Although these formats cannot be scaled to a desired size like that of an EPS, JPGs and PNGs are great and preferred for internet use. Due to their smaller file size, they load faster on the web and still look ‘sharp’ to the eye when viewed on a computer monitor. These files are at a higher resolution so you are able to downsize as needed.