Monday and Tuesday of last week, alongside 250 other business owners, I participated in the StoryBrand Live Workshop. I left the event focused with clear messaging for my business and definitive next steps to grow my brand. Teaching with passion, Donald Miller, JJ Peterson, and Koula Callahan helped me cut through the clutter and simplify […] Read More
If you’re overwhelmed by your sales goals for the new year and you’re frustrated because your customer isn’t buying, then I have a ONE-WORD solution that will help you sell more of anything TODAY. Imagine the synergy and enthusiasm you’ll enjoy all year if you instantly boost growth during the first few weeks of 2019. […] Read More
As a brand, it’s our job to pursue our customers. We want to get to know them and for them to get to know us, but we are the ones who need to take the initiative.” -Donald Miller Generating high quality leads, creating a large volume of leads, and converting leads into customers are top […] Read More
Great brands obsess about the transformation of their customers.” – Donald Miller When a Customer Visits Your Website They are Searching for Transformation Whether a customer wants to be thinner, richer, younger, appear more successful, have a lawn everyone envies, or become the best party planner in town, they are ultimately pursuing transformation. They have a […] Read More
Certain moments change your life forever. What’s ironic is quite often when you make a seemingly small decision, you don’t realize you’re actually standing at a major crossroads of your life. Once you pass through the intersection, there really is no turning back. “Will you join my team as a coach at Copywriting Academy Live?” […] Read More
If you’re looking for ways to accelerate growth so you’ll surpass your competition, 22 Immutable Laws of Branding is your ideal guide. 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand In his classic on branding, Al Ries simply states, “the most important aspect of a brand is its […] Read More
Why do some ideas go viral while others disappear overnight? If you want to learn how to make your brand spread like wildfire, delve into Jonah Berger’s book Contagious: Why Things Catch On. Berger uncovers the six principles or STEPPS needed to increase your chances of going viral: Social Currency: We share things that make […] Read More
What Brain Scans Reveal About Grabbing the Attention of Customers If you’re struggling to gain the attention of your customer, you ’re not alone. Imagine the noisy, busy, multitasking lives of your customers. Bombarded with countless messages each day, it’s no wonder your customers may be deaf to your message. You may not realize it, […] Read More
Michael Hyatt once said, “You are the same you’ll be in five years except for two things: the books you read and the people you meet.” James Altucher wrote, “Read every book, blog, website, whatever about what you want to be an expert in.” If you saw the bookcases in my office, my bedside […] Read More