If you’re looking for ways to accelerate growth so you’ll surpass your competition, 22 Immutable Laws of Branding is your ideal guide. 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand In his classic on branding, Al Ries simply states, “the most important aspect of a brand is its […] Read More
Why do some ideas go viral while others disappear overnight? If you want to learn how to make your brand spread like wildfire, delve into Jonah Berger’s book Contagious: Why Things Catch On. Berger uncovers the six principles or STEPPS needed to increase your chances of going viral: Social Currency: We share things that make […] Read More
What Brain Scans Reveal About Grabbing the Attention of Customers If you’re struggling to gain the attention of your customer, you ’re not alone. Imagine the noisy, busy, multitasking lives of your customers. Bombarded with countless messages each day, it’s no wonder your customers may be deaf to your message. You may not realize it, […] Read More
Michael Hyatt once said, “You are the same you’ll be in five years except for two things: the books you read and the people you meet.” James Altucher wrote, “Read every book, blog, website, whatever about what you want to be an expert in.” If you saw the bookcases in my office, my bedside […] Read More