Hope Schaefer - StoryBrand Certified Marketing Consultant & Copywriter

I Help You Grow Your Business, Clarify Your Message & Attract More Customers

Downsize Your Copy, Increase Your Conversion

Become the Marie Kondo of Copywriting:

Embrace the Life Changing Habit of Decluttering Your Sales Copy

Want to close more sales? Print this chart and review your writing before you hit PUBLISH. You’ll increase conversions when you eliminate these 100 redundant phrases.

  1. Absolutely essential
  2. Absolutely necessary
  3. Actual facts
  4. Admit to
  5. Advance forward
  6. Advance planning
  7. Add an additional
  8. Add up
  9. Added bonus
  10. All of
  11. All-time record
  12. All things being equal
  13. Alternative choice
  14. All throughout
  15. Anonymous stranger
  16. Armed gunman
  17. Ascend up
  18. As far as I’m concerned
  19. Ask the question
  20. Assemble together
  21. At the end of the day
  22. At the present time
  23. Bald-headed
  24. Basic necessities
  25. Blend together
  26. Brief moment
  27. Cameo appearance
  28. Care about
  29. Careful scrutiny
  30. Catch on
  31. Caused considerable confusion
  32. Closed fist
  33. Commute back and forth
  34. Completely destroy
  35. Completely eliminate
  36. Connect together
  37. Could possibly
  38. Crisis situation
  39. Depreciate in value
  40. Descend down
  41. Desirable benefit
  42. Different kind
  43. During the course of
  44. Each and every
  45. Eliminate entirely
  46. Empty out
  47. End result
  48. Enter in
  49. Equal to one another
  50. Eradicate completely
  51. Every single person
  52. Evolve over time
  53. Exact same
  54. Fall/fell down
  55. Fellow colleague
  56. Few in number
  57. Filled to capacity
  58. Final conclusion
  59. Final outcome
  60. Final ultimatum
  61. First and foremost
  62. First of all
  63. Foreign imports
  64. Free gift
  65. Frozen ice
  66. Fuse together
  67. Future plans
  68. General public
  69. Go on
  70. Grew/Grow/Grown in size
  71. Heat up
  72. I might add
  73. Integrate with each other
  74. In order to
  75. In spite of the fact that
  76. Introduced a new
  77. Join together
  78. Joint collaboration
  79. Kneel down
  80. Knowledgeable expert
  81. Later time
  82. Live studio audience
  83. Made out of
  84. Major feat
  85. Meet together
  86. Most unique
  87. Never before
  88. New innovation
  89. Now pending
  90. Off of
  91. Over exaggerate
  92. Palm of the hand
  93. Period of time
  94. Personal opinion
  95. Plunge down
  96. Polar opposites
  97. Raise up
  98. Reason why
  99. Revert back
  100. Same exactly