Monday and Tuesday of last week, alongside 250 other business owners, I participated in the StoryBrand Live Workshop. I left the event focused with clear messaging for my business and definitive next steps to grow my brand. Teaching with passion, Donald Miller, JJ Peterson, and Koula Callahan helped me cut through the clutter and simplify the focus for my business. I’ve been suffering from the “cobbler’s children have no shoes syndrome.” As a StoryBrand Guide, I’ve successfully guided business owners in clarifying their messages at the neglect of working on my own brand. By BrandScripting and focusing on my ideal clients’ problem and the solution to their problem, I not only able to clarify my marketing message, but also define specific growth strategies for my business.
Looking For A Competitive Advantage? Need Clear Next Steps For Growing Your Brand?
Uncover the 5 Secrets 250 Business Owners Discovered Last Week At Nashville Music City Center: Why They Each Invested $3000, 2 Days Away From Their Businesses, And Created a Way to 10X Their Growth
1. Clarity Is Your Superpower: Why Most Brands Fail To Get It Right
In our fast paced world where consumers are constantly bombarded with marketing messages, the clearest message wins. 8 seconds is all the time your brand has to grab someone’s attention online. The StoryBrand Mantra, “When you confuse you lose,” was the first order principle for the StoryBrand Live Workshop.
2. Customer Centric Messaging Gives Your Brand A Competitive Advantage:How Shifting One Simple Habit Will Transform Your Business
How many times have you “checked out” of a monologue dominated by a self absorbed brand? At StoryBrand last week, Donald Miller reinforced the essential need for all brand builders, focus on the problems and pain our customers are feeling , our businesses can connect powerfully. When we stop shining the spotlight on our brands and start focusing on the internal struggles of our customers, the customer wins and so do our brands.
3. Community Connections Build Better Business Owners: Why Isolation Is So Dangerous For Entrepreneurs
Over 250 business leaders invested $3000 each to gather at Nashville Music City Center and worked hard to clarify their marketing messages. All the business leaders I interacted with were givers. They shared their insights and best practices with one another and were genuinely motivated to help others succeed. The StoryBrand podcast and book attract highly successful business owners who are generous in lifting others to greater success.
4. Cross Pollination Supercharges Your Growth: When You Should Stop Talking and Start Listening
If the only conferences you attend are in your industry, you are missing out. Turf wars and competition are common within industry specific seminars. When you attend the StoryBrand Live Workshop you’re stepping outside your same predictable environment and grabbing fresh perspectives on creating your company’s messaging.
5. Curse of Knowledge Must Be Eliminated :Why Being An Expert In Your Field Is Killing Your Brand
As business owners, we all speak the language of our native niche and fail to recognize it. The most efficient way to clarify your brand message is to interact with a marketing professional outside your industry because and “outsider” can help you eliminate the “insider language” you don’t even realize you are speaking. At the StoryBrand Live Workshop, StoryBrand Guides challenged business owners to create customer centric messaging by eliminating jargon that repels potential clients who don’t understand the messaging.